Sibling Distillery, are artisan Gin distillers based in Cheltenham, Gloucestershire. I was approached to create their new brand and accompanying collateral.

The brief? To engage a more youthful audience to appreciate the tastes of top quality Gin and to distinguish itself from a crowded market place from more established brands. A modern, clean look was requested to reflect the companies Gin and
overall ethos.

Working closely with the four members of their team, the concept was developed from scamp drawings through to finished execution and final roll out including bottle package design, stationery, brochures, exhibition stands and sample cards.

Charlies Parlour is a small pet cremation service that I created a visual identity and supporting collateral for. 

The business wanted a friendly, warm and welcoming first impression, that would show a professional and respectable ethos whilst providing understanding to customers who would be in an upset state when using their services.   

I was asked by a local church discussion and reading group to provide a mark for them.

They required a fresh, modern look to help attract a younger generation to their ranks, it was important to stay away from religious connotations and cliches so not to alienate anyone from participation.

Whilst working at Dair, I was asked to provide a visual identity and posters for a Bicycle donation scheme, to provide Bicycles and other aid to the migrants housed in the Calais refugee camps. 

I was asked to provide some original artwork for a charity exhibition for the British Heart Foundation.

I arrived at the concept of a graphic image of Elvis (famously succumbing to Heart Failure) created using a pointillist technique. The image was constructed by using many heart shaped points to build a final full image when viewed from a distance. 

Whilst at Dair, I was briefed to provide posters for the National Cycling Centre, to help fire the passion for cycling and engage with the general public who would be rubbing shoulders with professional Olympic athletes whilst using the centres facilities. 

Logo design for the Jane Lilley Singers vocal group.

I decided to break a design rule by warping the text slightly in order to give the mark the feeling of vibrancy and volume, something that reflects the ideals of the group itself.

Paul Carter approached Dair to provide him with a brand for his new coaching venture. 

As an ex professional squash player turned coach, Paul wanted to stress the idea that improvement was all based around small marginal gains and details.

A simple refined mark was created to reflect the no fuss and frills attitude that Paul adhered to in his coaching methods.

Formilink brand identity and collateral.

Formilink was set up to create a linking network between local employees and students looking for internships or work experience to get their first steps on the career ladder. 

The concept was derived from the idea of ants linking and working together to overcome greater challenges and obsticles such as streams and
large gaps.

Prestige Ticketing asked Dair to create a brand that would promote a luxury banqueting experience for business' and clients at major sporting events starting with the 2012 London Olympics.

The concept arose from the idea of wine being poured into a glass creating a refined mark that along with a rich colour scheme would exude high quality and premium class.

Brand mark created for tax compliance specialists. 

Brand identity for a capital investment and insurance start up company.

The concept was driven by the idea of protecting and growing each individuals personal 'bubble'.

I was commissioned by Red Creative to create
a logo mark for a Turkish materials and clothes sourcing company called DNA Sourcing.

Mark created for a small building firm. I wanted to convey strength and simplicity within a bold contemporary form.

Some T shirt graphics I created for s**** & giggles
and promotional events.

Logo mark created for Mama Adviser, an online ratings site for childcare products and services.

The brief required a friendly, warm and caring face for the brand that would appeal to its target market of nurturing Mothers.

I have always had a keen interest in Photography. I enjoy looking at the form, shape, composition and colour that lies within quite ordinary and often mundane subject matters. I see the camera lense as an instrument with which the environments we occupy and inhabit can be captured and preserved.

Whilst working at Red Creative, I was asked to design a brand mark for a Buffalo horn and sea shell jewellery company called Tam Vo.

The concept focussed on the owners Vietnamese heritage with the incorporation of the Lotus flower motif subtly reflecting the shape of Vietnam itself.

A neutral colour palette was chosen in order to keep the full focus on the jewellery products themselves.

Working for Red Creative, brand concept visuals for a new range of mens wear, focused at the 30-45 year old target market.